Palma: Freelance Project
Tools
• Figma
• Optimal Workshop
Role
• UX Designer
• Logo Design
Objective
• Logo Design
• Landing Page
Timeline
• 1 Week
Background
• Palma was started in 2022 as a fashion brand targeting an audience looking to uplift and explore their own styles for any occasion through great quality pieces of clothing each being a staple in any wardrobe. I was approached by the brand owners to create a logo incorporating a palm tree element as a nod to their name as well as design a full landing page so the brand could have a starting point for the direction and feel they will go as a company.
Problem
• Create logo incorporating a palm tree element combined with Palma name.
• Create a landing page that matches and emulates the fashion style and energy the clients are looking into creating for this brand.
Logo Designs
I sketched and designed a few options for the Palma team and after careful consideration and a lot of back and forth they agreed option 1 text was the font they were looking for but they loved the layout and overall style of option 2 so I combined both to create what is now the official palma logo
Landing Page Wireframe Sketch
Palma High Fidelity Landing Page
